Giordano Primetime Affiliate Channel

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If you would like to host your own TV Show or have any inquiries about our TV studio, please feel free to contact us at booking@GiordanoTheatre.com. In the meantime, have a look at the video below for additional information.

You can download our contract here and the contract for an internet TV show here.


Getting Started

Welcome
First, let’s start out by welcoming you to the World Center of Broadcast Media. This guide will help inform you on everything you need to know in order for your show to run smoothly and efficiently. Please take the time to read through this entire guide and if you have any questions, feel free to ask.

Statistics

There are over 2.078 billion active social media accounts. Out of those, 1.685 billion are actively on mobile. At WCOBM, your shows are broadcasted live all over the world from both the web and mobile. With the popularity of streaming services dramatically increasing and cable/satellite numbers steadily declining, now is the time to take advantage of that.

Social Media

Before anything, you should create accounts all over social media for your new show. Your first priority should be a Facebook Fan Page. Facebook has nearly 1.4 billion users and is by far the biggest social media site to date. Almost everyone and their Grandma has a Facebook and it is a great way to get your show out there.

There are tons of other social media sites including: Twitter, Instagram, Google+, Snapchat, Vine, LinkedIn, Pinterest, and the list goes on. If you want to create an account for your show across all these platforms, go for it. It is not required but the more you are out there, the higher chance your show has of becoming noticed.

WCOBM is all internet and social media based, so become active and you will see results. Update your content on a regular basis, interact with fans, ask for input and ideas, create giveaways and get creative because fans love that kind of stuff.

I’m sure you’ve seen it, people are CONSTANTLY on their phones. If they are not answering a text message or playing angry birds, chances are they are browsing their social media accounts looking for something interesting. People want content to view and interact with, put in some effort and that content will be your show!

Advertising

WCOBM reaches over 750,000 people a month, with that number constantly increasing. We do our fair share of promoting every show on our network but that doesn’t mean you can’t promote as well.

You’re already putting in the time and money to create your show, why not put in a little extra to market it? Now this doesn’t mean you need to spend tons of money but by setting up a small $20/week budget on your show, it can help increase your reach by tens-of-thousands of people. Among others, Facebook has a great advertising campaign manager and we highly recommend it.

The easiest way to get free advertising is to have your guests share on their social media the link to your show page and the time they will be on. They already have their own fan base, why pull in some of theirs?

Guests

For the guests, it’s all about their experience. If they have an awesome experience on your show and love every minute of it, they will promote the hell out of you. They will talk about it on their social media, they will want to come back on at a future date, they will encourage their friends to come on and they will respect you which will only increase your network. As a good host, it is your job to make the guests have the best experience possible.

Make sure they know how to get to the studio, there will be a direction sheet at the end of this guide for you to make use of; prepare everything you need from them in advance so you’re not rushing them; inform them on all the technical aspects which we will go over in this guide; help ease their nerves because people tend to get scared in front of lights, microphones and cameras; and just see if they need anything and offer them a water, people always remember the small gestures you make.

Your guests MUST fill out a release form and as a host, it is your responsibility. The release forms allow us to broadcast and archive the segments they were a part of. If you do not have them sign a release they can, at any point in time, legally take down their segments. At the start
of your show, when you enter the studio, you will give the broadcast engineer 1 release form for every guest you have. A copy of the release form will be included at the end of this guide for you to look over.

With the currently studio layout, the maximum number of people you can have in each segment is four (including you, and if you have one, your co-host). We highly recommend only bringing in 1 guest at a time. Ten minutes goes by extremely fast and having multiple guests cuts their time and causes you as a host to rush your segments. It looks unorganized and unprofessional. Instead of bringing them all in at once, split them up throughout your segments.

Also, the cameras have pre-set framing. They are set for 2 or 3 people in the studio at a time.On the visual side of things, it looks MUCH better. If you decide you want 4 people in studio at once that’s fine, but keep in mind you will lose the beauty of camera cuts to keep it visually exciting for the viewers.

If your guest cannot make it, you have the option to take a call-in. It is not required but with a call-in, we recommend brining in an image of them to put in the corner of the screen as you converse. It just adds that little extra visual for the viewers.

Segment Sheets

Upon entering the studio, along with the release forms, you will hand the broadcast engineer a segment sheet for your show. A copy of the segment sheet will be included at the end of this guide for you to look over. A segment sheet helps in a few ways.

First, it allows the broadcast engineer to know how many chairs you need for each segment and what position the cameras should be set for. Second, it allows the broadcast engineer to include you guest’s names, as well as their company/website/or anything else the guest may want included in the lower-third. The lower-third is the graphic overlay on screen that will display your show name followed by your guest’s information throughout the segment to inform viewers what they are currently watching. Lastly, the segment sheet allows the broadcast engineer to properly label every segment in the archive for guests and viewers to easily find which segment they are looking for.

If you enter the studio and do not hand the broadcast engineer a segment sheet, there will be no information in the lower-third graphic and your archive shows will be labeled with your show name and nothing else. The broadcast engineer is doing way too much to have to stop and ask the guests for their name and proper spelling.

It only makes you look that much more professional getting all that information ahead of time and letting them know their name and anything they want advertised will be on the screen.

Media

If you or your guest has media, please follow the following requirements:

  • Video Dimensions: 720×480
  • Video Format: MP4
  • Audio Format: MP3 or WAV
  • Image Format: JPEG or PNG
  • Image Size: > 1MB

If you need help with conversions of files, refer to the contact page and get in touch with the WCOBM Production Team for assistance.

All media must be put on a flash drive in a folder labeled “WCOBM” and the files must be organized and named so the broadcast engineer knows what to pull up and when.

The flash drive MUST be brought to the studio at the latest 1-hour before the first broadcast of the day. If your media is not there at this time while the broadcast engineer is setting up for the day’s shows, your media will NOT be shown. The server where the media is uploaded takes time and bringing in your media 5-minutes before your broadcast is not enough time.

If you want to send your media over the internet, refer to the contact page for your broadcast engineer’s email address and send the media at least 48-hours before your broadcast. If sending media, you are still required to put all of it in a folder labeled “WCOBM” and the files must be organized and named.

Pre-Filmed Segments

A pre-filmed segment is a great addition to any show and really increases the production value. With a pre-filmed segment you can go out to the field and produce a 10-minute segment that will air live during your show, whether it be a red carpet event, a live-performance, an event you attended, a reality show styled segment or anything else you can think of, get creative with it.

If you have your own production team, just bring in the segment at exactly 10-minutes in length with the proper video specifications and it will air as one of your four segments. If you need a production team to go out and film, refer to the contact page and WCOBM’s team will assist you.

Show Intros

Your show intro will be what plays before each of your segments go live. It will enhance the overall look of your show as well as introduce you. It will be attached to your archives for when your guests share your videos.

You will receive a free intro with your WCOBM show. It will be a basic intro to get you started. If you like it, embrace it. If you’d like a little bit more of an advanced intro with some more customization to it, please refer to the contact sheet for the WCOBM Production Team.

If you decided to get a more advanced intro created, it will be designed in a way to also be used as a commercial. This commercial will be aired throughout WCOBM’s broadcasts of other shows to help promote your show even further. This is highly recommended as it will help steer fans from other shows in your direction.

If you want to build your own show intro, great. Just follow the video specification guidelines and it should be no longer than 30-seconds in length. All elements used must be royalty-free.

Commercials

During every broadcast, there are four 5-minute commercial blocks. Two of which are yours and two are WCOBM’s.

Feel free to find sponsors and create commercial blocks which can generate you income on a weekly basis. Sell the time however you’d like, whether it be in 1-min commercials, 30-second commercials or a few commercials in different lengths compiled together. If your sponsor has pre-made commercials already or you decide to make them yourself, just follow the video specification guidelines and keep the blocks at exactly 5-minutes in length.

If you would like assistance in the production of a commercial or want to give your sponsor a contact, refer to the contact sheet for WCOBM’s Production Team.

During Your Broadcast

Some things to make note of and keep in mind during your broadcast:

First is timing. During your show, you have four 10-minute segments totaling you at 40-minutes of air time. Use those segments however you’d like, whether it be you alone for 40-minutes or a new guest every 10-minutes. You will have exactly 5-minutes in between each segment, so
keep that in mind and be quick with guest swapping or restroom breaks.

Your time starts at the top of the hour and it ends exactly one hour later. Be aware of this because if you are late, that air time gets cut from your segment. Your air time will not be allowed to bleed over to the next show. If you go over in time during one segment, it will be cut from your following segments; unless of course it is your last segment, then you will be cut off in the middle of whatever you are doing. It is very disrespectful to the next show to take some of their time and it will not be tolerated. On the flip-slide, if one of your guests is a little dry or you run out of material for one of your segments, you do have the ability to end the segment early; that time will be added to your following segments.

Timing is displayed on the monitor underneath the cameras. The broadcast engineer will also cue you with time cards. The time cards are as followed: 3-mins, 1-min, 30-sec, and 10-sec. When you see the 1-min or 30-sec, don’t freak out that is still enough time to finish whatever topic you’re on. As soon as the 10-sec card is flashed, that is when you should sign off from your current segment; whether it be sharing your or the guest’s social media and contact information or just saying we’ll be right back after this commercial break. When the broadcast engineer flashes the time cards, they will watch your eyes, there is no need to nod or acknowledge the time in anyway; the viewer should be completely oblivious to what happens off camera.

The monitor underneath the cameras, that displays how much time is left, also displays the livechat feed from the viewers. Feel free to encourage people to chat in and join the conversation. Engaging with the fans will cause more people to chat in. Along with the time cards, the broadcast engineer also has a “chat” card. When the chat card is flashed, that means there are viewers trying to chat that you haven’t addressed. Whether you address them or not is up to you but it serves as a reminder in case you are in the zone with your guest and forget to check live-chat.

Next is the cameras. There are three cameras in studio; the middle camera is the main wideshot that will cover you and your guests in a single frame. The two side cameras will be used for close-ups as you converse. Feel free to look into the cameras and talk directly to the viewers. NEVER move the cameras, they are all pre-set with specific angles and moving a camera will only void it out for the rest of your segments.

Lastly is the microphones. The microphones in the studio are directional microphones. This means that it only picks up the sound from the front of the microphone; not the back and not the side. Be aware of this during your segment because when you turn towards your guest your voice is projecting nowhere near the microphone. So if you want to turn towards your guest, just slide your microphone so that the front is angled towards you. You are responsible for letting your guests understand this as well as inform them when they are leaning back or talking nowhere near their microphone. The broadcast engineer will keep track of audio levels and adjust them accordingly but the higher they have to raise the microphone volume, the lower your sound quality becomes. It doesn’t sound professional for your show or the WCOBM network. There is nothing wrong with politely telling a guest to move closer to the mic, it only makes you look that much more professional.

If you have anything special planned for your show, contact the broadcast engineer at least 48-hours before your broadcast to arrange what is needed. Walking in 5-minutes before your show with a bunch of requests will most likely be turned down.

How to Host an Internet Tv Show

Hosting an internet tv show can bring you fame, get you new customers, or make a case for your cause. WCOBM.com is one of the few internet tv stations where you can host your own internet tv show . Here’s a compilation of our best advice on how how to host an internet tv show , from design to launch to marketing.

Q: Why would I want to host my own internet tv show?
People host internet tv talk shows for a variety of reasons. Some people — often professionals like doctors, lawyers, real estate agents, or financial advisors — use internet tv to highlight their knowledge, increase their name recognition, build up their local celebrity , and gain new clients. These same types of people may use their shows to promote books, seminars, or other sideline business — in effect, running ads for themselves during their own show! Others use internet tv to entertain or to promote a particular point of view — political, religious, or otherwise. This non-commercial type of show is often supported by advertising. Hosts can even make their internet tv show into a business of its own, buying time for a fixed price, and selling ads themselves directly to businesses. The difference is your profit! A mixture of these two is always possible as well. Y ou should just be clear in advance what your objectives are, so you can gauge whether your show is achieving them.

Q: How do I create a new internet tv show?

Before you do anything else, watch to existing shows that are similar to what you have in mind. Take note of what topics are most interesting to you, as well as the topics that generate callers. Also take note of boring things that slow a show down. Obviously, you’ll want to avoid these practices. Ask your friends what they like and dislike, or even better, ask people who represent your potential audience. They may confirm your ideas,
or give you new ones. Then make a schedule, which should include a list of topics you’ll want to cover or people you want to interview . Make sure you have enough for at least your first two weeks, since you’ll be building an audience, and you just can’t rely on callers to fill up the time! Sometimes you may even want to “prime the pump” by having friends call in to ask questions. This tactic makes potential callers more comfortable about chiming in. Want to host your own internet tv show? Contact us for more information!

Q: What are good topics for my internet tv show?

Obviously, the topics you cover should relate to your show’s general theme. Beyond that, anything goes. Here are a variety of creative ideas for topics that you can discuss on your internet tv show:

  • News, especially very recent events
  • Interviews with recent news makers or local politicians
  • Controversial issues (the economy , crime, global warming, education, etc.)
  • Interviews with book authors (who are always hungry for publicity)
  • Recent articles from the newspaper, magazines, or online publications
  • Celebrity gossip
  • Recent events in TV , the movies or the internet
  • Ridiculous things that really happened to you or a friend
  • Music parodies and Internet memes (the Macarenas of today, the Harlem Shakes of tomorrows
  • Sex & relationships
  • Health and fitness advice
  • Trivia contests with viewers

Q: How should I structure my internet tv show?

Viewers like predictability, and predictability comes from structure. This means have a clear, signature open, an obvious close, and if you have them, commercial breaks at the same time for each show . (We at WCOBM.com can help you create a signature look for your show , so that viewers readily recognize they have tuned in to your show .) We also recommend you divide your show into segments. This lets you handle a variety of different topics, and assures the viewers that they will hear about these same topics every day or every week. Remember , predictability is key if you want people to remember when and why to tune in.

Q: Should I host my internet tv show alone, or have a co-host?

Having a co-host is a great idea. It gives you someone to talk to when callers are slow. A co-host can provide a different point of view, or even a completely opposite one. Viewers love to hear co-hosts squabble! Just make sure your co-host is someone you respect, and whom you’re happy to disagree with. A co-host can also take over when you get sick, or go on vacation. In other words, two talking heads are better than one.

Q: How do I pay for the internet tv show?

Hosts should always ask themselves how they plan to support their internet tv show over the long term. If you are a professional using internet tv to build your business, the publicity and increased business alone may make the show financially worthwhile. If the show is primarily for political, religious, or entertainment purposes, you should be
seeking advertisers or sponsors from day one — in fact, well before day one! Find businesses that appeal to your type of viewer , and ask them to give you a try . This will give you some ideas on what makes your show valuable to potential advertisers. Alternately , you may have a dedicated group of sponsors or donors. Think about how
you can bring these donors value, week after week — nobody wants to watch to a permanent pledge drive!

Q: So I actually buy my own internet tv show time?

Yes, that’s how it works in most internet tv . At WCOBM.com, you can buy air time by the hour . You will receive the same time every week, so that viewers make you part of their daily routine. You can even buy the same time every weekday, Monday through Friday, depending on availability.

Q: Won’t just a one-time internet tv show be enough?

It’s unlikely . Think of all the times you missed a one-time-only miniseries that you thought you wanted to see! It’s the same with internet tv . Your objective is to build yourself as a trusted host, as well as to be part of your viewers’ daily routine. Being in the same place and time, week after week, is crucial for building an audience. We won’t say no to your money , but we want you to be able to see and measure the results of your efforts!

Q: How do people advertise on internet tv shows?

Advertising on the internet tv doesn’t have to mean the traditional 60-second spot with a silly jingle. It can be as simple as a statement read by the host, saying: “This show is brought to you by Magnum Motors. Step on down to their showroom at 1414 Sunset Trail, where they have special deals on….” Of course, short 30-second internet tv ads
also work well. Ideally , advertisers should include a special offer available only to internet tv viewers, since that helps them measure the effect of their ads. For more information, visit our pages on internet tv advertising and how to create internet tv ads. We can provide assistance if you have more complicated needs.

Q: How do I promote my internet tv show?

Through social media. Facebook, Twitter, Linkdin and Google+ are just some of the websites you should be using to promote you show.Before you even start the show, talk to people who would be interested in viewing. Talk to friends in your social, political, or religious groups, and tell them in advance where and when you’ll be on. If a group has your ideal viewer, visit it! Also, write a press release and send it to local newspapers. Some hosts also maintain a website, sponsor local events, advertise in local newspapers, or put up signs along major roadways. We at WCOBM.com will also run teasers (short internet tv ads promoting your show) in advance of your new show , display your profile and picture on our show host page, and link to your website. What works really depends on your audience — just ask yourself where your audience gets information and reads ads!

Q: So how can I get started with an internet tv show?

Contact us at (702) 756-7841!  T ell us your show idea, and we’ll explain how it all works.

Take Advantage Of The Power Of Social Media

How to share your appearance On WCOBM.com with your social media
1) Go to WCOBM.com
2) Scroll down to where it says share
3) Pick the social media platform that you want to share it on
4) Type in your message example (watch me on the blank show at 2 o’clock Touch here)
5) Hit share and you’re done

WCOBM.com is a social media driven television network this is how you gain viewership through your guest and their social media impact!

Directions to WCOBM.com Studio

Address:
121 East Sunset Rd., Las Vegas, NV 89119

Located at the sports center virtually on the corner of Las Vegas Blvd. and Sunset Road directly across from the
airport runway.

The studio is located inside Gene Woods racing experience the Go Kart T rack right on sunset (not inside the Sports Center).

When you arrive whether you park either in the main parking lot or the back parking enter the go cart building (through the walk through tunnel) with a large blue roof it’s easy to spot, this is where the studio is located. Please arrive at least 15 minutes before scheduled show! If you get lost please contact your show host preferably by texting.

 

Copyright Information

Please download the copyright information here.

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